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SMi Group Ltd

Global Event Producing Company

The SMi Group is a highly Professional, Independent and Global event producing company that specialises in Business to Business Conferences, Workshops, Masterclasses and Training. We create and deliver events within Defence, Security, Energy, Utilities, Finance and Pharmaceutical sectors.

Our aim is to provide you with the highest Quality Events in Defence, Security, Energy, Utilities, Finance and Pharmaceutical sectors, which are timely, relevant and important to you and your company!

We pride ourselves on being connected to the best and most Knowledgeable Expert speakers in your business sector. We believe in bringing you together with your peers in order to Learn, Engage, Share and Network with the very best. We hold events in over 30 major cities throughout the world including London, Paris, Singapore and have welcomed over 200k participants from 80 countries to our events.

We are Experts in knowing Experts and have been bringing you this Expertise since 1993!

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8th Annual Social Media in the Defence & Military Sector - 09/07/2018

Agenda Released for Social Media in the Defence and Military Sector Conference this November

The official agenda for the 8th annual Social Media in the Defence and Military Sector conference, which is taking place on the 28th and 29th November 2018 in London, UK, has been released.

After 7 successful years, SMi is proud to announce the return of the Social Media in the Defence and Military Sector conference to London, UK on the 28thand 29th November 2018. This year’s event will discuss digital military campaign effectiveness and awareness through social media, attracting a global audience of government officials, social media management software experts, academics and expert military officials.

The two-day event will explore how social media has transformed into an increasingly vital tool for the Armed Forces in the 21st Century. Social media is no longer exclusively reserved for reaching out to a wider and younger audience globally for recruitment and information purposes, it has now evolved into a new front in warfare.

What military servicemen post online can be crucial to winning the hearts and minds of local populations, weakening the enemy’s narrative, and can be used as an instrument in the proliferation of cyber warfare. This year's two-day conference will focus on cyber defence, operational use of social media, individual nations' and organisations' social media campaigns, open-source intelligence gathering, and much more.

This year’s expert speaker line-up includes:

  • Brigadier General Hans Damen, Leader Taskforce Logistics, Dutch Ministry of Defence
  • Colonel Joseph Tan, Director, Nexus, Ministry of Defence, Singapore
  • Colonel Julio Garcia Lodeiro, Chief of Army Public Affairs Office, Office of the Chief of Staff of the Spanish Army
  • Squadron Leader Tim Barlow, Head of Digital Communications, Royal Air Force
  • Major Nina Raduha, Civil Military Interaction and Cooperation, Slovenian Armed Forces
  • Dr. Abdullahi Tasiu Abubakar, Lecturer in Journalism, City University Londo
  • Mr. Anthony O’Bryant, Deputy Army Digital Media Division, US Army
  • Mr. Benjamin Heap, Senior Expert, NATO STRATCOM Centre of Excellence
  • Mr. Nicolas Clark, UK Communications Manager, Saab AB
  • Plus many more…

In addition to the two-day conference, attendees can also participate in two highly-focused, interactive pre-conference workshops on the 27th November 2018, to further expand the breadth of knowledge they will gain at this year’s event.

The morning workshop will be led by Joanna Timmermann, a Director at Kinetic Thinking, who will give participants a detailed overview of “The Goal of Behavioural Change: Best Practice Thoughts for Defence Campaigns”.

The afternoon workshop leader will be Captain Paddy Molloy, a press officer in the public relations branch of the Irish Defence Forces, who will discuss “The Use of Social Media in Military Recruitment”.

2018 Event Highlights:

  • The only event for defence experts to discuss the use of social media in operations
  • Network with military and industry campaign planners for strategic communication
  • Explore how to best increase reach and audience engagement
  • Key topics include: open-source intelligence gathering, cyber warfare, C2, operational use of social media, campaign effectiveness and more

The latest conference brochure is now available to download on the event website, where you can also register online:

Interested in sponsoring, exhibiting or speaking at this event?

Contact Sadia Malick, Director, on +44 (0)20 7827 6748 or email

For media enquiries, contact Simi Sapal on +44 (0) 20 7827 6000 or

Social Media in the Defence and Military Sector
28th – 29th November 2018
Holiday Inn Kensington Forum, 97 Cromwell Road, London, UK

Follow us @SMigroupdefence
Tag us #milsocialmedia

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