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SMi Group Ltd

Global Event Producing Company

The SMi Group is a highly Professional, Independent and Global event producing company that specialises in Business to Business Conferences, Workshops, Masterclasses and Training. We create and deliver events within Defence, Security, Energy, Utilities, Finance and Pharmaceutical sectors.

Our aim is to provide you with the highest Quality Events in Defence, Security, Energy, Utilities, Finance and Pharmaceutical sectors, which are timely, relevant and important to you and your company!

We pride ourselves on being connected to the best and most Knowledgeable Expert speakers in your business sector. We believe in bringing you together with your peers in order to Learn, Engage, Share and Network with the very best. We hold events in over 30 major cities throughout the world including London, Paris, Singapore and have welcomed over 200k participants from 80 countries to our events.

We are Experts in knowing Experts and have been bringing you this Expertise since 1993!

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Social Media Within the Defence and Military Sector 2017 - 28/06/2017

Irish and Israel Defence Forces to explore a new dawn of social media in London this December

SMi has announced that Commandant Pat O’Connor, Deputy Director of Public Relations at the Irish Defence Force and Lieutenant Colonel (Ret’d) Peter Lerner, Former Spokesman for Foreign Media of the Israeli Defence Force (IDF), will be presenting keynote sessions at the 7th annual Social Media within the Defence & Military sector conference in London this December.

Commandant O’Connor, will be speaking on Day One of the event. His presentation, entitled “A New Dawn: Social Video, Immersive Video and Virtual Reality Recruitment Campaign” will explore how the Irish Defence Force developed an industry-leading concept for recruiting civilians into the military. He will also discuss effective strategies on creating a viral buzz on- and offline through immersive video and “Hero” content.

Speaking on Day Two, Lieutenant Colonel Lerner will present a talk on “The Challenges and Opportunities of Social Media in the IDF”. The session will provide an insight into the IDF’s social media strategy and its main influencers by looking into combined new and traditional media. He will also talk about soldiers broadcasting the transparency of ranks, and why the IDF encourages journalists to do activity on social media platforms.

Other presentations at the conference will explore top tips and trends surrounding the reality of social media integration into defence operations led by experts from military forces from Austria, Canada, Germany, Netherlands, Norway, United Kingdom and the USA, as well as key decision makers from solution providers at the cutting edge of innovation such as Cobham, Fujitsu and Saab.

The event will showcase fresh case studies exploring the power of social media during military campaigns such as Bundeswehr's Die Rekruten on YouTube; the Irish Defence Force's immersive video and virtual reality recruitment campaign; and how Project Cirrus showcased Fujitsu's Global Connectivity platform, which has transformed the way the Ministry of Defence collaborates with industry partners.

Further information, including a full line-up and conference agenda, is available at www.militarysocialmedia.com/defsup.

For more updates on the conference, follow SMi Group on @smigroupdefence and join the conversation using #milsocialmedia on Twitter.

For media queries please contact Honey de Gracia at hdegracia@smi-online.co.uk.

Social Media Within the Defence and Military Sector 2017
6-7 December 2017
Copthorne Tara Hotel, London, UK

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