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SMi Group Ltd

Global Event Producing Company

The SMi Group is a highly Professional, Independent and Global event producing company that specialises in Business to Business Conferences, Workshops, Masterclasses and Training. We create and deliver events within Defence, Security, Energy, Utilities, Finance and Pharmaceutical sectors.

Our aim is to provide you with the highest Quality Events in Defence, Security, Energy, Utilities, Finance and Pharmaceutical sectors, which are timely, relevant and important to you and your company!

We pride ourselves on being connected to the best and most Knowledgeable Expert speakers in your business sector. We believe in bringing you together with your peers in order to Learn, Engage, Share and Network with the very best. We hold events in over 30 major cities throughout the world including London, Paris, Singapore and have welcomed over 200k participants from 80 countries to our events.

We are Experts in knowing Experts and have been bringing you this Expertise since 1993!

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Social Media Within the Defence and Military Sector 2017 - 05/07/2017

The UK MoD's perspective for social media content creation

SMi has announced the addition of two social media experts from the UK Ministry of Defence joining the speaker line-up of the 7th Social Media within the Defence & Military Sector conference taking place on 6th and 7th December in London.

Helen Craven, Head of Digital Strategy, will be presenting on managing successful external social media strategies. Her presentation will give an overview on how the UK MoD utilises social media for recruitment and corporate purposes, as well as managing the strategy at individual services level and understanding the communications strategy hierarchy. She will also explore the relationships between defence organisations and the three Armed Forces, as well as cross-government links and collaboration under the British Government.

Digital Transformation Lead Robin Riley, meanwhile, will present a talk on managing successful internal media strategies. His session will focus on new technologies and social media platforms used by the UK MoD for internal communication and collaboration. He will also discuss managing the personal and public communications space, as well as the challenges this causes and emergent use cases for enterprise social media in UK defence.

Other presentations at the conference will explore top tips and trends surrounding the reality of social media integration into defence operations led by experts from military forces from Austria, Canada, Germany, Netherlands, Norway, United Kingdom and the USA, as well as key decision makers from solution providers at the cutting edge of innovation such as Cobham, Fujitsu and Saab.

The event will showcase fresh case studies exploring the power of social media during military campaigns such as Bundeswehr's Die Rekruten on YouTube; the Irish Defence Force's immersive video and virtual reality recruitment campaign; and how Project Cirrus showcased Fujitsu's Global Connectivity platform, which has transformed the way the Ministry of Defence collaborates with industry partners.

Further information, including a full line-up and conference agenda, is available at www.militarysocialmedia.com/defsupPR.

For more updates on the conference, follow SMi Group on @smigroupdefence and join the conversation using #milsocialmedia on Twitter.

For media queries please contact Honey de Gracia at hdegracia@smi-online.co.uk.

Social Media Within the Defence and Military Sector 2017
6-7 December 2017
Copthorne Tara Hotel, London, UK

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