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SMi Group Ltd

Global Event Producing Company

The SMi Group is a highly Professional, Independent and Global event producing company that specialises in Business to Business Conferences, Workshops, Masterclasses and Training. We create and deliver events within Defence, Security, Energy, Utilities, Finance and Pharmaceutical sectors.

Our aim is to provide you with the highest Quality Events in Defence, Security, Energy, Utilities, Finance and Pharmaceutical sectors, which are timely, relevant and important to you and your company!

We pride ourselves on being connected to the best and most Knowledgeable Expert speakers in your business sector. We believe in bringing you together with your peers in order to Learn, Engage, Share and Network with the very best. We hold events in over 30 major cities throughout the world including London, Paris, Singapore and have welcomed over 200k participants from 80 countries to our events.

We are Experts in knowing Experts and have been bringing you this Expertise since 1993!

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Social Media Within the Defence and Military Sector 2017 - 24/07/2017

Public Affairs Specialist to kickstart #milsocialmedia Twitter Chat series for 2017

SMi Group will once again be conducting a series of Twitter chats in the lead to the 7th Social Media within the Defence & Military Sector conference in London.

Opening the #milsocialmedia Twitter Chat series this year is Dr Stuart Thomson, Head of Public Affairs, Government and Infrastructure at Bircham Dyson Bell who will discuss his insights on social media and the power of reputation for the defence and military sector. The session will take place on Wednesday, 26 July at 3PM (BST).

Participants can join the conversation by using the hashtag #milsocialmedia.

Stuart, an esteemed public affairs and communications specialist, will also be speaking at the conference which takes place on 6-7 December. His presentation will outline the role that social media plays in brand reputation and critically, why it needs to be part of an overall communications strategy and approach.

Speaking to SMi Group in a quickfire interview, Stuart said, “Social media needs more senior executives to take a personal and hands-on approach but that means they need be more accepting of it and understand its impacts and influences. All the time that total control dominates, the less likely people are to listen and engage.”

The full interview is available to view in the Download Centre at www.militarysocialmedia.com/defsupPR.

Other presentations at the conference will explore top tips and trends surrounding the reality of social media integration into defence operations led by experts from military forces from Austria, Canada, Germany, Netherlands, Norway, United Kingdom and the USA, as well as key decision makers from solution providers at the cutting edge of innovation such as Cobham, Fujitsu and Saab.

The event will showcase fresh case studies exploring the power of social media during military campaigns such as Bundeswehr's Die Rekruten on YouTube; the Irish Defence Force's immersive video and virtual reality recruitment campaign; and how Project Cirrus showcased Fujitsu's Global Connectivity platform, which has transformed the way the Ministry of Defence collaborates with industry partners.

Further information, including a full line-up and conference agenda, is available at www.militarysocialmedia.com/defsupPR.

For more updates on the conference, follow SMi Group on @smigroupdefence and join the conversation using #milsocialmedia on Twitter.

For media queries please contact Honey de Gracia at hdegracia@smi-online.co.uk.

Social Media Within the Defence and Military Sector 2017
6-7 December 2017
Copthorne Tara Hotel, London, UK

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