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SMi Group Ltd

Global Event Producing Company

The SMi Group is a highly Professional, Independent and Global event producing company that specialises in Business to Business Conferences, Workshops, Masterclasses and Training. We create and deliver events within Defence, Security, Energy, Utilities, Finance and Pharmaceutical sectors.

Our aim is to provide you with the highest Quality Events in Defence, Security, Energy, Utilities, Finance and Pharmaceutical sectors, which are timely, relevant and important to you and your company!

We pride ourselves on being connected to the best and most Knowledgeable Expert speakers in your business sector. We believe in bringing you together with your peers in order to Learn, Engage, Share and Network with the very best. We hold events in over 30 major cities throughout the world including London, Paris, Singapore and have welcomed over 200k participants from 80 countries to our events.

We are Experts in knowing Experts and have been bringing you this Expertise since 1993!

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Social Media Within the Defence and Military Sector 2017 - 07/08/2017

Norwegian Armed Forces to provide tips on utilizing various digital channels and content strategies

SMi Group has announced that Harald Kvam, Digital Editor of the Norwegian Armed Forces Media Center, will return to speak at the 7th Social Media within the Defence & Military Sector conference in London this December.

Harald oversees the production of the NAF’s Media Center. They are currently working on a project that will allow audience to immerse themselves in topics and explore what the NAF does around the country and the globe.

Speaking to SMi Group in an interview, Harald says “Our main goal is recruiting for the NAF but also building awareness and reputation.”

Harald’s presentation will explore ways to utilize different digital channels and content strategies for maximum effect.

When asked about recent sector-specific social media developments, Brad says video is the “obvious answer”.

“But it´s not that simple,” he says. “Video alone cannot solve many of our main goals, for instance recruiting the best people. I believe we must use a blend of content and more importantly a blend of platforms to get maximum effect.”

The full interview is available to view in the Download Centre at www.militarysocialmedia.com/defsupPR.

Other presentations at the conference will explore top tips and trends surrounding the reality of social media integration into defence operations led by experts from military forces from Austria, Canada, Germany, Netherlands, United Kingdom and the USA, as well as key decision makers from solution providers at the cutting edge of innovation such as Cobham, Fujitsu and Saab.

The event will showcase fresh case studies exploring the power of social media during military campaigns such as Bundeswehr's Die Rekruten on YouTube; the Irish Defence Force's immersive video and virtual reality recruitment campaign; and how Project Cirrus showcased Fujitsu's Global Connectivity platform, which has transformed the way the Ministry of Defence collaborates with industry partners.

Further information, including a full line-up and conference agenda, is available at www.militarysocialmedia.com/defsupPR.

For more updates on the conference, follow SMi Group on @smigroupdefence and join the conversation using #milsocialmedia on Twitter.

For media queries please contact Honey de Gracia at hdegracia@smi-online.co.uk.

Social Media Within the Defence and Military Sector 2017
6-7 December 2017
Copthorne Tara Hotel, London, UK

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