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SMi Group Ltd

Global Event Producing Company

The SMi Group is a highly Professional, Independent and Global event producing company that specialises in Business to Business Conferences, Workshops, Masterclasses and Training. We create and deliver events within Defence, Security, Energy, Utilities, Finance and Pharmaceutical sectors.

Our aim is to provide you with the highest Quality Events in Defence, Security, Energy, Utilities, Finance and Pharmaceutical sectors, which are timely, relevant and important to you and your company!

We pride ourselves on being connected to the best and most Knowledgeable Expert speakers in your business sector. We believe in bringing you together with your peers in order to Learn, Engage, Share and Network with the very best. We hold events in over 30 major cities throughout the world including London, Paris, Singapore and have welcomed over 200k participants from 80 countries to our events.

We are Experts in knowing Experts and have been bringing you this Expertise since 1993!

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Social Media Within the Defence and Military Sector 2017 - 19/09/2017

Managing Director of leading independent social digital consultancy Immediate Future talks #milsocialmedia

Colin Jacobs, Managing Director of leading social digital agency Immediate Future, has joined the speaker line-up for SMi Group’s 7th Social Media within the Defence & Military Sector in London.

A hands-on Managing Director, Colin defines the strategy and creative direction for all clients at Immediate Future. One of his recent successful projects include devising, managing and executing the social strategy for Fujitsu Defence's Project Cirrus, a collaboration that seeked to break four wingsuit world records in order to raise money for SSAFA, the Armed Forces charity.

Colin, together with Maxine Ashbrook, Head of Marketing for Defence and National Security at Fujitsu, will be hosting an exclusive session at the conference to talk about Project Cirrus. Fraser Corsan, the wingsuit pilot attempting to break records, will also be joining the presentation.

Speaking to SMi Group at a recent Twitter Q&A, Colin commented on the role social digital consultancies play in social media for the defence sector. He said, "In a world of transparent comms, defence lags behind. We help our defence clients understand how to create impactful social (media strategy). Too many brands are defensive with social - pardon pun. There's lots to celebrate and promote. We help brands realise this."

When asked what the added value of an agency is, compared to in-house media relations capabilities of military, Colin said, "Detachment from internal view and red tape. Advising what you need to do and striving to lead change in fresh direction."

The full Q&A is available to view in the Download Centre on

Social Media within the Defence & Military 2017 will explore top tips and trends surrounding the reality of social media integration into defence operations led by experts from military forces from Austria, Canada, Germany, Netherlands, Norway, United Kingdom and the USA, as well as key decision makers from solution providers at the cutting edge of innovation such as Cobham, Fujitsu and Saab.

The event will showcase fresh case studies exploring the power of social media during military campaigns such as Bundeswehr's Die Rekruten on YouTube; the Irish Defence Force's immersive video and virtual reality recruitment campaign; and how Fujitsu's Global Connectivity platform, which has transformed the way the Ministry of Defence collaborates with industry partners.

The full conference agenda and registration details are available on

For those interested in attending, there is currently an Early Bird discount of £200.

Social Media Within the Defence and Military Sector 2017
6-7 December 2017
Copthorne Tara Hotel, London, UK

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