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SMi Group Ltd

Global Event Producing Company

The SMi Group is a highly Professional, Independent and Global event producing company that specialises in Business to Business Conferences, Workshops, Masterclasses and Training. We create and deliver events within Defence, Security, Energy, Utilities, Finance and Pharmaceutical sectors.

Our aim is to provide you with the highest Quality Events in Defence, Security, Energy, Utilities, Finance and Pharmaceutical sectors, which are timely, relevant and important to you and your company!

We pride ourselves on being connected to the best and most Knowledgeable Expert speakers in your business sector. We believe in bringing you together with your peers in order to Learn, Engage, Share and Network with the very best. We hold events in over 30 major cities throughout the world including London, Paris, Singapore and have welcomed over 200k participants from 80 countries to our events.

We are Experts in knowing Experts and have been bringing you this Expertise since 1993!

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Social Media Within the Defence and Military Sector 2017 - 18/10/2017

Defence experts discuss commercial importance of social media at #MilSocialMedia 2017

As we move into a digitalised world, the defence industry has embraced social media's growing significance and relevance as a tool to develop commercial collaborations, to increase brand awareness, and to help business growth as a whole.

Thus, SMi Group’s 7th annual Social Media within the Defence & Military Sector conference returns to London this December featuring presentations from leading commercial experts who have utilised digital and social platforms to benefit their businesses and brands.

Highlights include:

  • Fujitsu will be discussing Global Connectivity, a state-of-the-art IP-based network that has transformed the way the UK MoD communicates and exhanges information as they collaborate with industry partners.
  • Saab, who broke the internet last year with their Gripen E social media campaign, will present effective content strategy, focusing on what works to get audience engaged.
  • Combat veteran and SHRM Director of Social Engagement Andrew Morton will provide updates on this year's social media developments relevant to the defence industry including technology that will shape the next year and beyond.
  • Bircham Dyson Bell will highlight the role that social media plays in brand reputation and outline the case for reputation management.

The full list of speakers and presentations can be viewed on

Social Media within the Defence & Military 2017 will explore top tips and trends surrounding the reality of social media integration into defence operations.

Other presentations at the conference will explore top tips and trends surrounding the reality of social media integration into defence operations led by experts from military forces from Austria, Canada, Germany, Netherlands, Norway, United Kingdom and the USA, as well as key decision makers from solution providers at the cutting edge of innovation.

The event will showcase fresh case studies exploring the power of social media during military campaigns such as Bundeswehr's Die Rekruten on YouTube; the Irish Defence Force's immersive video and virtual reality recruitment campaign; and more.

The full conference agenda and registration details are available on

For those interested in attending, there is currently an Early Bird discount of £100.

Social Media Within the Defence and Military Sector 2017
6-7 December 2017
Copthorne Tara Hotel, London, UK

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