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SMi Group Ltd

Global Event Producing Company

The SMi Group is a highly Professional, Independent and Global event producing company that specialises in Business to Business Conferences, Workshops, Masterclasses and Training. We create and deliver events within Defence, Security, Energy, Utilities, Finance and Pharmaceutical sectors.

Our aim is to provide you with the highest Quality Events in Defence, Security, Energy, Utilities, Finance and Pharmaceutical sectors, which are timely, relevant and important to you and your company!

We pride ourselves on being connected to the best and most Knowledgeable Expert speakers in your business sector. We believe in bringing you together with your peers in order to Learn, Engage, Share and Network with the very best. We hold events in over 30 major cities throughout the world including London, Paris, Singapore and have welcomed over 200k participants from 80 countries to our events.

We are Experts in knowing Experts and have been bringing you this Expertise since 1993!

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Social Media within the Defence and Military Sector - 15/08/2017

Is the defence & military sector ready for social video?

SMi Group’s 7th annual conference on Social Media within the Defence and Military Sector will lead the discussion on how the industry can benefit from social video.

The event will showcase fresh case studies exploring the power of social video during military campaigns such as Bundeswehr's viral Die Rekruten on YouTube; the Irish Defence Force's immersive video and virtual reality recruitment campaign; and how Project Cirrus showcased Fujitsu's Global Connectivity platform, which has transformed the way the Ministry of Defence collaborates with industry partners.

In recent interviews, SMi Group has gathered some expert insights on the use of social video within the sector.

Brad Kimberly, Digital Engagement Chief at the US Department of Defense says that they have been using video tools on social media. “We’ve been experimenting with 360 video, and we were one of the first accounts on Twitter to natively upload 360 video,” he commented. “Right now, we’re interested in doing Facebook Live 360 but we need to solve the challenge of transmission limitations.”

Meanwhile, Digital Editor of the Norwegian Armed Forces Media Centre Harald Kvam says, “Video alone cannot solve many of our main goals, for instance recruiting the best people. I believe we must use a blend of content and more importantly, a blend of platforms to get maximum effect.”

Retired Lieutenant Colonel Peter Lerner, Former Spokesperson and Head of the Foreign Press Branch of the Israeli Defence Forces said, “If you aren’t using video at this stage, you are failing!”

The debate will continue at the conference in London on the 6th and 7th December. More information can be found on

Other presentations at the conference will explore top tips and trends surrounding the reality of social media integration into defence operations led by experts from military forces from Austria, Canada, Germany, Netherlands, United Kingdom and the USA, as well as key decision makers from solution providers at the cutting edge of innovation such as Cobham, Fujitsu and Saab.

Further information, including a full line-up and conference agenda, is available at

For more updates on the conference, follow SMi Group on @smigroupdefence and join the conversation using #milsocialmedia on Twitter.

For media queries please contact Honey de Gracia at

Social Media Within the Defence and Military Sector 2017
6th - 7th December 2017
Copthorne Tara Hotel, London, UK

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